Cash out in January 2029
31 months from the June 2026 close, on Base plan. The forecast bottoms out at -$2.48M.
No breakeven month in the forecast
Net operating income stays negative for the whole horizon on this plan.
Cash drops below half of ARR in June 2028
The model’s financing-readiness warning line.
ARR
$2.46M
+$14.9k
MRR
$205k
+$1.24k
Accounts
159
−2.0
Cash
$7.8M
−$297k
Net burn
$297k
−$95.6k
Runway
26.3 mo
+5.7 mo
Gross margin
51%
+72pp
Headcount
25
no change
ARR
Jan '24actual ↑ forecastDec '29
Actuals through June 2026, then the Base plan forecast.
Cash
Jan '24actual ↑ forecastDec '29
The roll-forward starts from the accountant’s reconciled balance each close.
Net burn by month
Bars below the line are months where cash grew.
By year
Full model →| Year | ARR exit | Revenue | Costs | GM | Cash exit | Heads |
|---|---|---|---|---|---|---|
| 2024 | $2.24M | $1.61M | $1.69M | 81% | $3.67M | 15 |
| 2025 | $2.2M | $2.79M | $5.2M | 85% | $9.34M | 25 |
| 2026 | $2.72M | $2.47M | $5.84M | 39% | $6.28M | 20 |
| 2027 | $3.29M | $3.02M | $6.23M | 49% | $3.08M | 20 |
| 2028 | $3.88M | $3.6M | $6.51M | 57% | $175k | 20 |
| 2029 | $4.47M | $4.2M | $6.85M | 63% | -$2.48M | 21 |
Cost to serve
Unit economics →- OpenAI$48.1k38%
- Cloud infrastructure$41.6k33%
- Source data — social$12.3k10%
- Anthropic$11.6k9%
- Fivetran$2.92k2%
- Stripe fees$2.27k2%
- Source data — audience$2.08k2%
- Source data — ads$2.0k2%
- Source data — events$1.25k1%
- Snowflake$1.04k1%
- Vendor build-up
- $125k
- Margin-implied
- $74.1k
- Essential gross margin
- 0%
- Pro gross margin
- 0%
The gap between real vendor spend and what the target margins assume is the number that decides pricing.